AI-enabled revenue engineering & GTM systems

Enterprise GTM AI: built, governed, and in production.

20+ years leading marketing, sales, and revenue operations, now designing and running the agentic AI infrastructure behind ABM, demand generation, and marketing for a global Fortune-500 semiconductor company, as the marketing organization's top contributor of AI use cases, responsible for about half of all it has submitted.

Bob Perez
62AI use cases prototyped across the GTM funnel. About 10 in regular team use, 3 approved by the AI council
~90%reduction in campaign time-to-launch through end-to-end AI integration
$500Kgenerated in 60 days by an AI-driven lead-gen system I built as a founder
20+ yrsGTM leadership in marketing, sales, and revenue operations at the executive level
Flagship work

Six systems, from prototype to enterprise approval

Each one is a working system, not a slide. Enterprise badges follow the company’s AI approval path: proof of concept, then MVP, then production. Full walkthroughs available on request.

ABM Account Research & Messaging

Enterprise-approved
Campaign intelligence

Converts named-account inputs into coordinated research and personalized outreach assets. The system behind a measured ~90% cut in campaign time-to-launch for a full campaign category. Approved by the AI council for enterprise use and now evolving into an AI SDR.

AI SDR

Approved · in POC
Campaign intelligence

The next step beyond ABM Account Research & Messaging: a 6-agent workflow that researches target accounts and drafts personalized, account-specific outreach for the team to review and send. Approved by the AI council for enterprise use, now in the proof-of-concept phase on the way to production.

Contact Enrichment Agent

Approved · in POC
Account intelligence

An agentic system that turns sparse, unmarketable contacts into governed, routable records ready for ABM. Taken from my prototype to an executive green-light and enterprise approval by the AI council, then rebuilt code-first for model control, cost, and traceability. Now moving through the MVP gate toward production.

Unknown to Known

Account & contact deanonymization

Converts anonymous web visitors into named accounts, scored buying groups, and sales-ready signals, closing the gap between traffic and pipeline.

Prototype-to-Production Handoff

Prototype
GTM operations

A governed pathway that closes the gap between a working AI prototype and enterprise deployment: security audit, IT handoff documentation, porting kit, and approval gates.

Competitive Threat Radar

Prototype
Decision intelligence

Detects competitor momentum at target accounts using hiring and public signals: early warning for account teams months before revenue impact shows up.

Career arc

Two decades of GTM leadership, now at the front edge of applied AI

2024 to present

AI Enablement Lead, Go-To-Market & Demand Generation

Global Fortune-500 semiconductor company

Top contributor of AI use cases for the marketing organization (about half of all submitted): enterprise-approved AI use case library, end-to-end pilot development, reusable skill and prompt libraries, weekly AI Lab for cross-functional upskilling, and primary AI liaison to IT.

2023 to 2024

Founder

B2B client acquisition firm

Built an AI-driven lead-gen and cold-email system that generated $500K in 60 days, achieved 70% open rates at scale, and cut list-building costs 50% with in-house enrichment infrastructure.

2022 to 2024

Growth & Marketing Leadership Roles

Fintech and financial services

Increased sales-qualified leads 400–950% through omni-channel campaigns, attribution modeling, and marketing automation and CRM implementations.

1999 to 2021

Director of Marketing · Director of Sales & Marketing

Electronic components supplier, executive leadership team

One of four executive team members. Co-built seven departments from the ground up, grew marketing-attributed revenue 250%, launched an e-commerce platform managing 500,000 SKUs, and drove a 450% lift in organic traffic.

Employer names, full work history, and references available on request. Use the contact form below.
How I operate

Systems over demos. Adoption over licenses.

01

Build reusable systems

One-off AI wins don't compound. I build skill libraries, SOPs, and templates that make the second deployment 10x cheaper than the first.

02

Governance by default

Human-in-the-loop, evaluation gates, and security review are designed in from day one, because enterprise AI that can't pass IT review doesn't ship.

03

Adoption is the product

Tools don't change outcomes; teams do. Weekly labs, enablement materials, and upskilling programs turn AI capability into everyday behavior.

04

Measure or it didn't happen

Every system ships with a success metric: time-to-launch, pipeline velocity, cost per record, engagement lift. No vanity deployments.

Contact

Let's talk

Want to compare notes on GTM AI, or see the full work history? Send a note. I typically reply within a day.

Elsewhere

Direct contact details are shared through the form to keep the scrapers away.